The rapid growth of cannabis drinks in the United States




One of the fastest growing trends in the US legal cannabis industry is infused beverages. They range from beverages soaked in natural cannabis compounds for their therapeutic potential, to beers highlighted with the taste of cannabis using profiles of terpene strains.

What sparked public interest in cannabis drinks so quickly across the country? In this post, let’s take a brief look at the most important reasons why these drinks have become so popular: from the science behind cannabinoids and terpenes to the appeal of natural medicine in modern mixology.

Which cannabinoids are most commonly used in cannabis drinks and why?

From craft beer breweries to sellers with limited specialization, the most commonly infused cannabinoid in the industry is the extremely popular cannabidiol or CBD. In addition to its ability to impart attractive woody and grassy notes to beer, CBD is the single most studied cannabinoid because of its healing and therapeutic potential. Unlike THC, CBD is not psychoactive and is legal for consumption in all 50 countries.

CBD has been shown to have analgesic, anti-anxiety, anti-stress and even appetite-boosting effects when taken orally, sublingually or mixed with food. Because of these benefits, various beverage companies from breweries to energy drink manufacturers are infused with cannabinoids such as CBD.

Which terpenes are most popular when infusing drinks?

Terpenes are the second most prominent compound found in beverages today. Terpenes are slightly different in that they are found not only in cannabis but throughout plant life. These are the compounds behind the distinctive flavors and aromas of fruits, herbs, flowers and more.

Terpenes such as lemon, terpineol and myrcene are known for their energizing, focus-enhancing and uplifting properties – turning themselves into a mixture of cocktails and margaritas in special lounges and dining rooms.

The role of pioneer states and celebrity approval in shaping the American mainstream

Apart from the growing scientific literature highlighting the beneficial potential of cannabinoids and terpenes, there is no shortage of celebrities (eg athletes, performers) who credit CBD and other cannabis compounds, keeping them in the best shape. Celebrities like Kim Kardashian already have cookbooks and exclusive content on the website, including recipes for CBD cocktails filled with terpenes to enhance the taste.

Progressive states such as California and Colorado are also leading the way in gaining widespread interest in cannabis drinks. The big cities in these states – such as Los Angeles, Denver and San Francisco – boast some of the most famous beverages in the world. Elite-level mixologists who run bars and serve drinks attract regulars such as comedians, food critics and even sports commentators, supporting the so-called “network effect” caused by business review sites such as Yelp.

Pioneer countries have become high-priority destinations for cannabis tourism and put cannabis drinks on the map in more ways than one. The number of top-notch establishments and celebrity approvals that protect cannabis compounds as a force for good has created a virtually inexhaustible supply of new consumers who want to try infusion drinks.

The new call for natural medicine and independent health supplements

Recent health catastrophes in the United States (eg, the opioid crisis) have caused a large proportion of the population to become frustrated with synthetic drugs, which are now known for side effects such as stomach ulcers, severe allergic reactions, addiction, and respiratory depression. Many of these drugs also form habits with the potential for severe abuse in certain personality types.

Many patients choose to self-medicate with the use of natural remedies such as cannabinoids and terpenes, and supplement with these compounds preventively based on their own medical history. Examples of uses include supplementation with CBD instead of chronic pain drugs, anti-inflammatory terpenes such as linalool instead of nonsteroidal anti-inflammatory drugs (NSAIDs) and CBD instead of benzodiazepines for anxiety.

Homemade infusions of cannabinoids and terpenes into beverages such as smoothies, teas and juices are among the easiest and most convenient self-addition methods available to ordinary Americans, adding even more appeal to the idea of ​​trying cannabis beverages.

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